• No products in the cart.
Image Alt




One of the most recognizable components of a company’s identity is its vision statement. This is because vision is to ambition, what water is to fish. A vision statement is a theoretical concept of what the founders of a company expect their organization to accomplish, and represent philosophically in the long-term. Vision statements set ultimate goals for a company, as well as influence its overall growth and development. They instill a sense of direction to a company’s operations by reminding decision-makers to keep thinking about the future as opposed to focusing too much on superficial objectives.

Leaders Have a Duty to Act with Vision

Even the most poetic vision statement ends up being a pile of empty words without someone to tangibly act on it. The people most responsible for making sure that a company’s vision transforms into reality, are its leaders. By virtue of the fact that executives and managers directly engineer the activities of a company, they occupy the most strategic position possible to convey the underlying principles of a vision statement purely by instruction to their subordinates. When leaders reflect a company’s vision statement, they inherently end up creating a work environment that is inspired by purpose, as opposed to driven by procedure.

Don’t just Say It Show It

It’s one thing for a company to possess a clear vision for its future, however the exact manner in which this vision is executed can mean the difference between a motivated workforce and a discouraged one. Cultivating effective vision statements requires more than putting pen to paper. It is a process that demands meditation and research. Beyond just crafting a hopeful statement, it’s important to publish it in a way that is continuously within view of the people expected to manifest it. When composing a vision statement:


1.       Perform a Thorough Self-Assessment: Develop and define a clear identity for the company and its employees. Understand every resource at its disposal, as well as its capacity to deliver intended services and expand from thereon.


2.       Decide on a Philosophy: Whether altruistic, or self-serving, decide on specific ideals that members of your organization should both adopt and reflect. When a company functions based on a philosophy, it becomes easier for its workforce to make consistent decisions.


3.       Outline Grand Objectives: Vision statements are aspirational because they are intended to persuade people into pushing limits. Success is easy to achieve. Notoriety on the other hand can only transpire when people surpass the bounds of their own, and others’ expectations.


4.       Publish Your Vision: Until a vision statement is actually shared, it exists as a secret. People can only act on a vision statement if they learn it, and access it regularly enough to remember it. Whether it’s through literature, online resources, training programs or any other such informational avenues, once a vison statement has been developed it should be shared openly with the members of an organization.

To quote the infamous Helen Keller, “the only thing worse than being blind is having sight but no vision.” The only way an organization can adapt to the instability of markets is with a firm perspective on what the future should be, regardless of any problems occurring in the moment. Check out more of RISE Programs’ Blogs for helpful advice on leadership, and remember to spread the word by sharing this post. If you like what you just read from our blog, you’ll love the various informative workshops and events listed on our website and social media. Whether you’re interested in personal development, or overall improvement of your business, give us a call at 1 (888) 823-7757 to find out how RISE Programs can help you break past your daily struggles and start soaring in success.